Scot Harden has a lifetime of experience charting the way forward for some of the most iconic brands in the industry today.  From strategic sales and market planning to product and dealer development to market analysis, Scot offers over 40 years of real world  experience helping powersport companies grow and prosper. He’s held executive management positions, led teams, developed innovative new products and promotions as well as communications plans designed to build brands, grow sales, profitability and  establish credibility in the powersports market.