Saving Our Passion, One New Rider At A Time
The news isn’t good. The motorcycle business is in a rut.
New motorcycle sales are down. The industry is suffering at almost every level. The current demographic is aging. We aren’t attracting new blood to the sport like we used to and, in many areas of popular culture and modern life, we are becoming less relevant.
You might ask, “So what does it matter to me? Why should I care? I still ride and enjoy it.”
That’s understandable. After all, most motorcyclists are individualists. Given the current state of technology and great new OEM product offerings—as well as the wide range of racing activities going on around the world and the competition in the marketplace competing for your consumer dollars -- there’s probably never been a better time to be a motorcycling enthusiast. It’s supply and demand, and with less demand and more supply, the consumers have the edge.
So why, then, should you care if the industry is experiencing a downturn?
Here’s why: The future of motorcycling depends on numbers.
Without new buyers, there is no reason for OEMs