Roadbook

Commentary, Opinions and Reviews on Life, Motorcycles, and the World at Large.

 

Article as it appeared in AIMExpo Issue of Dealernews -                          

Back in January I wrote an op-ed for American Motorcyclist magazine regarding the downward trend in new motorcyle sales, the need for bringing new riders into the sport, our faliure to engage millenials combined with a simple yet powerful message on how to turn the tide. The Plus 1 Rider Initiative is based on a simple premise: The best hope for reversing the trend in declining ridership lies within ourselves, the existing motorcycling community including both individual motorcyclists  and businesses engaging with non-riders on a highly personal, one-to-one basis. Later I wrote an article for Dealernews offering suggestions to motorcycle dealers on how to integrate the Plus 1 Rider Initiative into their sales strategy. I went on to offer a number of tips and suggestions on how to activate Plus 1 Rider at the dealership level. Everything from offering special coupons or certificates to existing customers who bring in new buyers/riders, hosting a special movie night or other open house promotions for non-riders to running a month-long contest in which current customers enter a prize drawing every

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The following is from the January 2018 issue of American Motorcyclist.

Saving Our Passion, One New Rider At A Time

The news isn’t good. The motorcycle business is in a rut.

New motorcycle sales are down. The industry is suffering at almost every level. The current demographic is aging. We aren’t attracting new blood to the sport like we used to and, in many areas of popular culture and modern life, we are becoming less relevant.

You might ask, “So what does it matter to me? Why should I care? I still ride and enjoy it.”

That’s understandable. After all, most motorcyclists are individualists. Given the current state of technology and great new OEM product offerings—as well as the wide range of racing activities going on around the world and the competition in the marketplace competing for your consumer dollars -- there’s probably never been a better time to be a motorcycling enthusiast. It’s supply and demand, and with less demand and more supply, the consumers have the edge.

So why, then, should you care if the industry is experiencing a downturn?

Here’s why: The future of motorcycling depends on numbers.

Without new buyers, there is no reason for OEMs

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Why Hasn't an American Won Dakar?

(A Brief History of U.S. Involvement in the World’s Toughest Race and What it Will Take For An American to Win)

Ever wondered why an American motorcycle racer has never won Dakar? Do you want answers? Well, you’ve come to the right place---that is, if you have a few minutes to spare. For a country that invented desert racing and developed more desert racing superstars over the years than any other country on the planet it takes a little time to explain why an American has never stood on the top step of the podium at Dakar. It’s actually a little embarrassing as European riders who barely have an ounce of desert anywhere to be found in their own backyards dominate the sport, and yet, we have desert practically everywhere we look here in the western U.S. and still can’t buy a win. We’ve developed riders like Danny Hamel, Larry Roeseler, Ty Davis, Johnnie Campbell, Destry Abbott, Kurt Caselli and a dozen other desert heroes all who literally were born with sand and cactus in their blood. With so much raw talent we should have won Dakar by now, you’d think? The answer isn’t as simple as it first appears.

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Motorcyclist Op-Ed: Time to Retire the Antiquities Act
(as it appeared in their Sept 2017 Issue)

by Scot Harden

Screen Shot 2017 08 24 at 8.43.45 PM

Question: For off road motorcycle enthusiasts, outdoor recreation lovers in general and states rights proponents what year in U.S. history could easily be argued as the single most detrimental from a public policy perspective?

Answer: 1906, the year the Antiquities Act was passed allowing the President of the United States to unilaterally set aside public land, without public comment or input, as conservation land otherwise known as the “National Monuments Act”.

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Sales Training in Marrakesh by Scot Harden

Marrakesah at day

In 1987 I rode my first rally, The Rally de Atlas in Morocco. My teammates were Danny LaPorte and Dan Smith. We rode for the French Husqvarna importer Marcel Seurrat with sponsorship from Foltene, a French shampoo company. It was a great adventure, my first experience at raid rallies, and it led to me riding several other rallies in North and South Africa, South America and Europe and ultimately Dakar. I could write a book about the experience and maybe someday I will but for some reason today I was reminded about the art of the sale and it took me back to Marrakesh in May, 1987.

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Top 10 Desert Racers Of All Time

I recently came across a couple of lists for the “Top 10 Desert Racers of All Time” and naturally they caught my attention. Like everyone else I read the lists and found areas of agreement and disagreement. Picking a Top 10 isn’t an easy thing to do because there is always going to be room for debate. It’s hard to compare riders from different eras, the overall level competition faced and each rider’s impact on the sport. When someone says “best desert racer of all time” it means something very special to me. “Desert Racing” is about racing a motorcycle across the desert faster than anyone else. It’s about lining up for a bomb run and once the banner drops twisting the throttle longer and harder than anyone else is willing to for as long as it takes. Its about pounding mile after mile, hour after hour sometimes night and day across some of the toughest terrain on the planet and risking everything just to be the first rider to see the lights of La Paz or the finish line of a long hare and hound. It certainly isn’t about the money. After giving it some thought I decided to

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This is my story on the Mojave Preserve as it appeared in Upshift Online

All Photos by: Simon Cudby

Words by: Scot Harden

mojave upshift cover shot pic

Over the years I’ve developed a strong affection for the portion of the California desert now referred to as the Mojave National Preserve; an almost spiritual connection to being in its domain. I can’t explain it or point to a specific cause, all I know is I just love being there. My first visit to this corner of the desert was in the spring of 1973(long before it was a National Park) while on an exploration ride with riding buddies Casey Folks, Jack Johnson and Max Switzer. Back then whenever there was a break in the racing calendar we would go on day rides south out of Las Vegas into this remote and relatively unknown area. At 17, these rides were my first introduction to long-distance “adventure” riding. A typical ride usually lasted from dawn to dusk and covered well over 250 miles. Since we all rode Husky two-strokes back then we would carry 2-cycle oil to mix with gas (where we could find it in various small towns and outposts along the way). And even that

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