While improving economic news is trickling in from around the country regarding new unit sales and dealers are feeling a re-newed sense of optimism and confidence about what 2019 holds in store; one segment that continues to shine for many dealers is UTV sales. And while this news isn’t particularly earth shattering it is rather interesting to hear that when questioned about their business’s primary focus most dealers still respond, “I’m a motorcycle dealer”. Well kudos for your loyalty and for carrying the torch for the two wheeled industry but a deeper dive will quickly demonstrate just what a huge impact UTVs have had on the bottom line of most powersports dealers over the past five years.
By definition UTVs are “utility” vehicles and in truth the majority of sales still lie in the recreational, agricultural, commercial and special use case categories. However, another area that deserves special focus and the subject of this article is UTV sales for racing applications. Across the country from short course racing to long distance off-road racing UTV racing has grown from an interesting sideshow to center stage in many racing series and organizations. From the WORCS Series to Lucas Oils Short Course Racing to