Roadbook

Commentary, Opinions and Reviews on Life, Motorcycles, and the World at Large.

 

Second Thoughts About First Impressions: V-Strom Is V-Strong 

2018 Suzuki V-Strom XT1000 Product Review


by Scot Harden

Photos: by Simon Cudby

Scot and Greg 2

It’s no secret we live in an age of information overload which means first impressions are more important than ever. Everyday we make judgements based on our initial response to a given stimulus; those important first few seconds where we formulate an opinion based on a first reaction. We rely on this more so today than at any other time, almost by necessity. First impressions save us time, and if we are any good at all we are usually pretty much on target in the end. The only problem with first impressions is that over time companies evolve, people change, products develop and yet we stick to our first impression along with the built in biases that come along with them. Take the 2018 Suzuki V-Strom 1000XT for example, I formed my first impression about Suzuki’s V-Strom line long ago. And to sum it up I viewed the V-Strom as an “econo-adventure” or “adventure-light” motorcycle. A motorcycle styled as an adventure but in reality just another street bike with an upright seating position and a high front fender;

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 Nuviz Product Review: by Scot Harden:

nuviz Product

I recently attended the US product launch for Nuviz’s new Head Up Display (HUD) device. Head Up Display (HUD) devices have long been rumored for motorcycle riding applications with some false starts and no-shows already logged by other HUD start-ups so its nice to see HUD technology for motorcycles finally delivered to the marketplace. Nuviz is based in Finland and staffed by a team of passionate motorcycle enthusiasts and tech engineers. They’ve taken full advantage of the large pool of talented and experienced former Nokia techs and engineers who, due to recent cutbacks by Nokia, have been freed up to turn their talents to the development of more important technologies. And from our perspective, what could be more important than technologies that enhance the sport of motorcycling? So what exactly is a Nuviz? Well, think of it as your motorcycle’s dashboard, GPS, communications/entertainment system and Go Pro all rolled into one device. All this utility and functionality is now available by command through a translucent display mounted on the chin bar just above the rider’s lower right field of vision. HUD technology has been used for years in jet fighters and more recently

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