…walking a line between being a five-time Hall of Fame off-road racer and serving as a corporate executive at KTM, Husqvarna, Zero, BMW motorcycles, and Harden Offroad. I’ve consistently achieved at a very high level, contributing to my deep understanding of the Powersports industry, especially in building brands. I’ve traveled extensively, enjoyed peak life experiences, and nurtured relationships that have made me who I am today. As a racer with multiple overall wins at the world’s most challenging off-road races, including the Baja 1000, Baja 500, Las Vegas 400, Raid Rallies in North Africa, and as leader of the KTM/Red Bull US Dakar effort, sacrifice, dedication, and the pursuit of excellence are more than just words to me. As a business executive who’s been pivotal in developing new products, companies, and brands, I apply these principles to everything I do. No matter the size of the challenge or how long the odds are, I’ve always reached for the highest rung on the ladder, and while failing gloriously at times, I never let fear of failure guide me. I would love to meet and potentially work with you and your company to see if my knowledge and experience can help you achieve your goals and aspirations as a rider, business manager, or entrepreneur.
