With lifelong friend Casey Folks holds first Nevada 200 Trailride. Raises hundreds of thousands of dollars for Caliente, NV in 33-year history of event. Working with BLM opens thousands of miles of approved OHV trail in Lincoln County, Nevada.

Embarks on Rally career. Becomes first American to win a marathon Raid Rally in North Africa, the 1987 Djerba Rally in Tunisia. Finishes 2nd OA at the Rally De Atlas in Morocco and 3rd OA at the Incas Rally in Peru in 1988. Launches Harden Offroad.

As VP of Marketing and Communications for KTM Sportmotorcyle USA, Inc. develops the KTM Sportmini line as well as the KTM Jr. Supercross Challenge to promote youth motocross competition. Awarded the AMA Hazel Kolb Brighter Image award. KTM turnover skyrockets from $10M annually to $140M annually.

As VP Media Relations and KTM/Red Bull US Dakar Team Mgr. organizes the KTM/Red Bull Dakar Rider Search Challenge to develop future American stars of Dakar. Selects Chris Blais and Kellon Walch as teammates. In 2004/05 competes in Dakar Rally as Racer/Team Mgr. running as high as 8th overall in 2004. Finishes 17th overall in 2005 at the age of 49. Chris Blais finishes on the podium in 2007 Dakar.

Returns to Husqvarna as Marketing Director under BMW ownership. Assigned with reinvigorating brand, dealer network and product line. Inducted into AMA Hall of Fame in 2008 becoming only the third desert racer in history to be so recognized.

Joins Zero Motorcycles as VP Global Marketing. Tasked with developing credibility and awareness for electric motorcycle start-up. Zero’s profile grows immensely, web traffic triples and profile within the industry rises. Recipient of the AMA Bessie Stringfield New Market Pioneer Award.